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The potential car buyer does their own research online, speaks to friends, reads tests, etc.

The buyer has decided on a segment and price range and often chooses between two to three car models. The buyer makes contact with the dealership - the test drive is often the trigger for conversion to sale.

If the potential buyer wants to be contacted by a salesperson, a warm lead from Today Mobility is sent to the correct salesperson who can contact the customer and close the deal. At this stage, the car buyer feels safe and educated and has interest in discussing what should be included the purchase. If the car buyer does not want to be contacted, the car dealer has likely a satisfied future customer who will also recommend friends and colleagues to contact the car dealer.

If the potential buyer wants to be contacted by a salesperson, a warm lead from Today Mobility is sent to the correct salesperson who can contact the customer and close the deal. At this stage, the car buyer feels safe and educated and has interest in discussing what should be included the purchase. If the car buyer does not want to be contacted, the car dealer has likely a satisfied future customer who will also recommend friends and colleagues to contact the car dealer.